The role of storytelling in propelling Jamaican entrepreneurs and their businesses

Originally published on January 18, 2018 by Melissa von Frankenberg, founder of Masterwork.

Lisandra Rickards was one of the competition’s judges and is also the CEO of the Branson Centre of Entrepreneurship – Caribbean, an accelerator based in Kingston. She and her team have seen first hand how an entrepreneur with a strong personal and business story can move their idea or operations to the next level. “The only way to get investment in the Caribbean is to tell a good story. Investors need to understand the vision behind the product.”

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