Branson Centre shifts focus to firms with proven business models

Originally published on February 7, 2018 in The Jamaica Observer by Dennise Williams.

The Micro, Small and Medium-sized Enterprise (MSME) sector is acknowledged as the future driver of growth in the local economy, and the Branson Centre of Entrepreneurship – Caribbean has shifted its focus to support the medium-sized enterprise in the MSME sector of the business community.

The Branson team explained that with several incubators and programmes now available in Jamaica to assist entrepreneurs starting a business, the Branson Centre Caribbean has made it their mission to support the entrepreneurs looking to move on to that next stage of development.

…According to Lisandra Rickards, CEO, Branson Centre Caribbean:

“We do a lot of tracking and analysis here at the Centre, and based on our monitoring and evaluation reports, we realised that we could increase our impact by supporting entrepreneurs ready to scale in this way in order to remain committed to our mission ‘To create dynamic economies’.”