How Lisandra Rickards is Shaping Entrepreneurship in the Caribbean

*Originally published on sidehustlepro.co/lisandrarickards on September 5, 2018*

Today in the guest chair is Lisandra Rickards. Lisandra is Chief Entrepreneurship Officer at the Branson Centre of Entrepreneurship – Caribbean, where she has developed and delivered scaled initiatives to thousands of Caribbean entrepreneurs. As CEO, she spearheaded the Centre’s strategy to support growth-stage entrepreneurs towards investment, raised funding for the expansion of the Centre’s mission, and relocated its headquarters from Montego Bay to Kingston.

Before joining the Branson Centre, Lisandra conducted economic and statistical research for the best-selling books Freakonomics and Superfreakonomics; consulted for the Ministry of Finance in Jamaica; worked at Bain & Company in New York City; and has helped develop a global brand strategy for Caribbean conglomerate GraceKennedy.

Lisandra also has an MBA with First-Year Honors from Harvard Business School, and a B.A. in Economics from the University of Chicago, where she graduated Phi Beta Kappa and Student Marshal. In 2008, she was featured in the CNBC documentary The Money Chase: Inside Harvard Business School.

In today’s episode, we talk about her path to entrepreneurship, why she encourages her team to have a side hustle, how tapping into her personal development has made her a better leader, and so much more!